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Marketing Communications Associate / Manager (Posted 7/5/2021)
PROJECT MANAGEMENT / CONTENT CREATION / WEB MARKETING / ORGANIZATIONAL AGILITY
Fusion3 is a USA manufacturer of high-performance 3D printers for commercial & education customers. We have an established sales & marketing engine, that starts with generating strong awareness of its products through a mix of industry media, online search, and trade events.
The success of our awareness activities is dependent on our ability to create deep and meaningful quality content for our business & education customers that can range from best-in-breed product information in brochures & website content, vertical industry success stories in video or web articles, and even technical support information for our sales team training or support knowledge base.
Fusion3 has a number of exciting marketing initiatives for 2021 and 2022 which will require the creation of a large amount of content, based on, but not limited to, our existing playbooks.
Reporting to the VP of Sales & Marketing, we are looking for a talented marketer with at least 2-3 years’ experience producing similar product content to industrial/manufacturing/technology customers.
The successful applicant will demonstrate a balance of creativity, strong writing skills, the ability to manage multiple projects simultaneously, and a strong drive for results to contribute to our Sales & Marketing team’s goals for 2021 and beyond.
Project Manager for Marketing & Technical Support Content
Inventory & Planning: Catalog current content and coordinate planning with the team for activities desired for new initiatives, Create project plans/timelines
Lead creation of new print and online materials: Work with subject matter experts and stakeholders across the company from concept to conclusion to collect feedback, create strategy, capture knowledge. Work independently to create and publish materials while relying on the team for accuracy and QA. May even appear in videos and present content if applicable/required.
Content Channels: Publish and maintain content, developing strategies for audience development across our primary channels.
Maintain portions of the website, keeping up to date including schedules of online events (Demos, Training).
Promote/syndicate content across different customer touchpoints including the company’s social media channels (Twitter, Instagram, LinkedIn, YouTube)
Assist company leadership in coordinating activities with external marketing vendors as needed including SEO Agencies, Web Developer(s), Photographers, Video Production
Trade Show Coordination
Currently inactive, but should we start doing tradeshows again, this role will coordinate planning and logistics for 3-5 trade shows a year and may travel and participate at shows (currently US only).
Assist with compiling weekly metrics (traffic, sales) and report key changes to the team. Opportunity to expand metrics and find insights and opportunities for growth and greater efficiencies.
Education & Experience Requirements:
- Minimum of 2-3 years experience in B2B marketing, technology/industrial/manufacturing products preferred
- Bachelor’s degree, preferably in marketing, communications, business, or a related field
- 2-3 years project management experience, working across different departments
- Advanced proficiency with Web Publishing (WordPress required)
- Proficiency with Microsoft Excel / Google Sheets
- Familiarity / Proficiency with Google Analytics
- Understanding of SEO
- Excellent written and verbal communication
- Excellent time management skills
- Excellent interpersonal skills
- Strong presentation skills, professional appearance
- (Bonus) Proficiency with Adobe Creative Suite
- (Bonus) Proficiency with Video Production and Editing
- Ability to lift a minimum of 25 lbs
- Travel up to 10% (post COVID)
Early (2-3 years related experience) to Mid Career
Salaried (opportunity for hourly if preferred/required with OT available).
End-of-year bonus, dependent on company’s and individual performance over the year
Paid vacation & holidays
401(k) with company match